How the technologists turned YOU into the PRODUCT
Every morning, 4 billion people wake up and check their phone.
They consume what others created while they slept.
They scroll, they watch, they like, they share.
And their behaviour generates billions of dollars in ad revenue.
You’ve been programmed to consume. You need to stop that right now.
Contrast these scenarios
Option 1:
Wake up → check phone → feel inadequate → scroll more → feel words → need dopamine → watch videos → feel inspired → do nothing → sleep → repeat → no payoff.
compare that with
Option 2:
Wake up → create something → get some laughs → create something else → ship it → get positive feedback → improve it → build more → stack wins → plan tomorrow → get paid for what you did that day.
The key difference between the options is Agency. The 2nd option gives you power and control. The first gives you nothing but a headache.
Conclusion:
The choice is yours: remain a passive consumer or become an active creator. Here's how to break free from the consumption cycle:
- Start your day by creating before consuming. Write, draw, code, or build something before checking social media.
- Set specific time blocks for consumption and creation. Limit scrolling to 30 minutes; dedicate 1 hour to making something.
- Identify your unique skills and interests. What can you create that others would value?
- Set yourself challenges - create and share something small every day for a week.
- Find a community of creators who will hold you accountable and provide feedback.
Remember:
Technology itself is neutral. The same devices designed to capture your attention can become powerful tools for creation and connection. The difference lies in how you choose to use them.
Your future self will thank you for becoming a creator today. Start now.