Facebook is the biggest social media network (by far) with over 3 billion active monthly users.
It’s robust features - Groups, Pages, Marketplace and Ads - make it a great and versatile tool for influence and commerce.
This lesson explains why Facebook is a go to platform for community building (fostering engaged audiences) and targetted advertising using key considerations for success.
Why facebook is so powerful:
- The audience on it is massive and diverse, and includes people of all ages: 40% of people over 35 are on the platform with a significant Gen Z/Millenial presence and thus it’s a diverse demographic footprint. It’s also bar China one of the most broad audiences.
- It has built in community features: Groups, Pages and Events: can be used to build communities quite quickly. These tools enable deep interaction and loyalty, and are group for building engaged communities around hobbies, causes or businesses.
- The advertising platform is built in: and it allows for precise targetting (based on age, interests, and behaviours. The platform generated $84B in ad revenue in 2024, proving effective conversions. If you get the Ad model right, you can build cash flow positive campaigns quite quickly.
- E-commerce and monetisation can be plugged right in: Marketplace and Shopify integration allow you to launch product on your page, subscriptions and sponsored posts all on the platform. A powerful way to monetise your page, once you have an audience.
- Event and content distribution: Events and Pages allow for easy promotion of activities and content. It’s also great for sharing long form content.
Facebook is my number 1 platform for a simple reason. Psychologically it’s the strongest at leveraging social belonging. People like to contribute. Even the ‘laugh’ feature and emotion features are strong - and all the tools are integrated, so you’re not pushing users on and off the platform.
Conclusion
Facebook remains the #1 platform for building influence, community, and commerce because it does everything in one ecosystem. I
ts massive, diverse audience combined with powerful tools like Groups, Pages, Ads, and Marketplace makes it unmatched for creators and businesses alike.
If you’re serious about growing an audience, driving conversations, and monetising effectively, Facebook is a good choice.
It’s not just social media, it’s a full ecosystem for building trust, loyalty, and scale.
It’s probably more powerful and useful than having a website in my opinion.
It’s the centre of your digital world, and you push people to the website.