Professional networking and throught leadership is the game here.
LinkedIn has over 1 billion users, and is the worldâs leading platform for professional networking, career development, and B2B marketing.
Itâs a hub for connecting with âindustryâ, showcasing expertise, and building a personal and business brand.
Hereâs why youâd use it.
Why use LinkedIn?
Unmatched âprofessional audienceâ
- Unlike Facebook LinkedInâs user base includes 61 million senior-level influencers and 40 million decision makers, with 65% of people between 25 and 54.
- That makes it great for job seekers, freelancers, or businesses targetting professionals or the B2B market.
It is very easy to network and build relationships on LinkedIn
- Either by messaging 3rd parties, writing posts and engaging with respondents, or responding to other peoples posts organically.
- A lot of what goes on on LinkedIn is in the inbox. Over 180 million users network on it every day.
It is a great place to see where industry is at
- You can read articles, posts and videos that organisations and people are publishing.
- It allows you to share your expertise and get on the radar of others looking for the same things.
- Itâs great for showcasing skills, building a brand, and promoting business.
Job opportunities and recruitment
- LinkedIn hosts 58M job postings annually. This is great if you want to identify talent or apply for jobs. If you open youâre profile and tag âopen for workâ it also puts you on the menu for recruiters which can be a powerful third eye on your career.
For B2B marketing LinkedIn is unrivaled
- LinkedIn advertising and content tools deliver 4x the conversion rate with real businesses. 80% of B2B leads on social media come from LinkedIn.
You absolutely should have LinkedIn on your radar for any business, even if itâs just to connect it with real people in that space.
I find LinkedInâs reach for interest content to be WAY higher than other platforms, but to some extent limited to your network and geography. But if you want to make a splash the the community, corporate sphere you live in, itâs a great platform.
Conclusion
LinkedIn is the go-to platform for anyone serious about building professional credibility, expanding their network, or driving B2B opportunities. Itâs where industry decision makers spend their time, making it ideal for showcasing expertise, forming meaningful connections, and staying visible in your field.
Whether youâre job hunting, growing a business, or building influence in a professional community, LinkedIn delivers high-quality reach and conversions that other platforms simply canât match.