Midjourney is an independent AI research lab and platform that generates high-quality visuals from text prompts.
Accessible via the web or a Discord bot, it's designed to unlock creative expression through advanced generative models.
It’s self-funded, with a small team focused on expanding how humans think and create with AI
The key features:
- Text to image generation
- Enter a prompt (e.g., “cyberpunk skyline at dusk, ultra-detailed”), and Midjourney produces a 4‑image grid you can upscale or vary.
- Web and discord access
- Available directly in your browser or via the Discord bot. The web platform is now open to everyone — simply log in with Discord or Google.
- Flexible plans and modes
- Subscription tiers—Basic, Standard, Pro, Mega—offer varying fast‑mode time, “Relax” queuing, Stealth/privacy modes, batch size, and faster processing.
- Advanced prompt controls
- Use parameters to control aspect ratio (
--ar
), style, richness of variation, zoom, remix, and more. The V5.2 "Zoom Out" feature and shortened prompt support offer refined framing and output control. - Newest Video Model
- Midjourney now transforms static images into short (5–20 s), 480p animations in auto and manual modes—with future plans for text-to-video and extended lengths.
What would you use Midjourney for?
- Creative and concept art:
- Generate surreal, fantasy, or sci-fi scenes with artistic flair.
- Design and inspiration:
- Quickly mock up visuals, UI concepts, or illustrations.
- Marketing and storytelling:
- Produce narrative-rich image grids and animated visual snippets.
- Exploratory play:
- Use style personalisation and mood boards to guide the creative process.
Midjourney remains favorite for its imaginative risk-taking and artistic freedom.
Getting started:
- Sign up/login: Use Discord or Google on Midjourney.com.
- Choose a plan: Basic ($10/mo), Standard ($30), Pro ($60), Mega ($120) with increasing capacity.
- Generate images:
- On the web: type prompt into the “Create” box.
- On Discord: use
/imagine prompt...
in a channel. - Refine outputs: Upscale, create variations, zoom out, remix or retarget style.
- Explore community content: Rate favorites to guide your profile, browse Explore galleries, use collections.
1. Understanding midjourney’s workflow
- Prompt → Image:
- You describe your vision; Midjourney returns a grid of four options.
- Upscale and variations:
- Choose your favorite image to upscale (improve detail) or generate variations.
- Iteration loop:
- Refine your prompt or select a variant until the result matches your artistry goals.
How to structure your prompt:
Component | Purpose | Example Fragment |
Subject | What’s depicted | “a futuristic city skyline” |
Style reference | Artistic movement / medium | “in the style of Art Deco” |
Lighting and mood | Atmosphere, time of day, emotion | “under neon lights at dusk, cinematic mood” |
Composition | Perspective, framing, focal point | “wide-angle, low perspective, leading lines” |
Detailing | Textures, materials, fine elements | “reflective glass, intricate metalwork, fog effects” |
Color palette | Dominant hues or contrast | “dominant teal and gold accents” |
Camera settings | (Optional) lens, depth of field, film stock | “50mm lens, shallow depth of field, Kodak Portra” |
Modifiers | Quality, aspect ratio, chaos/randomness | “--ar 16:9 --q 2 --v 5 --chaos 20” |
What a prompt could look like:
“A futuristic city skyline in the style of Art Deco, under neon lights at dusk with a cinematic mood. Wide-angle, low perspective leading lines draw the eye to a central skyscraper. Reflective glass, intricate metalwork, and wisps of fog at street level. Dominant teal and gold accents. Shot on a 50mm lens with shallow depth of field, Kodak Portra film aesthetic. --ar 16:9 --q 2 --v 5 --chaos 20”
You can also add styles and references like:
- Art movements: “Impressionist, Cubist, Bauhaus, Surrealist.”
- Famous artists: “in the style of H. R. Giger, Studio Ghibli, Zdzisław Beksiński.”
- Mediums: “oil painting, watercolor, graphite sketch, 3D render, pixel art.”
- Visual inspirations: Link existing images or use “–iw” (image weight) to combine a reference image with your text prompt.
And you can control composition and detail as follows:
- Aspect Ratios (
-ar
): 1:1
for profiles/social16:9
for banners/video backgrounds9:16
for mobile stories- Quality (
-q
): 1
(default),2
(twice the render time/detail),0.5
(faster, less detail)- Version (
-v
): Select Midjourney algorithm versions for different aesthetics. - Chaos (
-chaos
): 0–100 randomness—higher values yield more unexpected results. - Seed (
-seed
): Lock in randomness for reproducibility.
Pro tips if you want to create a series
- Consistency across series: Use the same seed and style parameters.
- Brand alignment: Define your brand’s color palette and mood words once, then reuse.
- Batch generation: Generate 8–16 variants overnight to explore styles at scale.
- Prompt notebook: Keep a living document of your best prompts and parameter settings.
- Community resources: Explore Midjourney Discord threads for trending parameters and user-created Style IDs.
Key learnings
- The more precise your language, the closer the output.
- Upscale, vary, remix, and tweak until you hit the right note. You need to iterate till you get it right
- Combine creative references with parameter mastery for professional polish.
- Build a library of proven prompts, settings, and seeds to speed future projects.
Used properly Midjourney is a massively efficient way to create polished, brand-ready imagery fast. A worth addition to your toolbox.
Conclusion
Midjourney transforms text into high quality visuals for designers, marketers, and artists. Its powerful parameter controls and expanding video capabilities enable efficient creation of professional imagery for concept development, marketing content, and creative exploration.