The ‘real time’ platform with Grok integration and 500 million monthly active users.
X is a place for dynamic, real time conversations, breaking news and trend driven content.
It’s fast paced, concise, and excels at forstering immediate engagement and aplifying viral trends.
It is also probably the ‘place to be’ as it relates to AI news and updates - with far more cutting edge content and the ability to monetise tweets.
Why use X?
The immediacy of the platform
- X really is a go-to platform for breaking news, live events and public discourse with 254 million daily active users. It’s perfect for staying up to date, joining discussions and sharing timely updates.
Viral potential
- Hashtag driven trends and retweet mechanisms allow content to spread rapidly and far more freely than other platforms if the content is good. The algorithm rewards stuff that’s trending. So if you want to inject yourself into a conversation, it’s the place to be.
Direct audience engagement
- The openness of the platform allows anyone to respond nearly instantly with very little effort - and this is a great way to identify, network, and build communities online. This could also be a way to expand the reach of whatever you’re trying to push to another medium that’s more comforting.
Lower cost marketing:
- X’s organic reach and ad platform (X ads) is a lower cost alternative with features like Amplify (sponsorships) and premium subscriptions providing opportunities for startups and side hussles to get brand deals.
Psychologically, X leverages the immediacy bias, prioritises real time content, and gives a lot of tools to engage. It’s also probably the most direct line to the most powerful people on earth. In the AI sphere it’s unrivalled to be the king.
Conclusion
X is the platform for speed, influence, and real-time connection. It thrives on immediacy, making it perfect for jumping into trending conversations, sharing updates, and amplifying your voice to a global audience.
If you want to stay ahead of the curve especially in fast-moving spaces like AI or engage directly with thought leaders and communities, X is an essential tool.